Delivering for the people: How grptalk is transforming public sector practice

“Everybody should be available for the conference call at 9:30 am on 27th August, Monday. Past 15 years of pending files should speak,” said Karey Gouda, District Collector, from Doddaballapura village in Karnataka. “In the State for the first time grptalk is launching. Best audio conferencing app in India than video conference, to shock all revenue departments regarding pending files. Through this audio conferencing app, all government officers should be in the conference call,” — This quote featured in a local newspaper after H. D. Kumaraswamy, Chief Minister of Karnataka, expressed his outrage over 426 pending files from the last 10-15 years.

Audio conferencing for election campaigns

Technology is ubiquitous. The example mentioned above shows how government bodies and public sector departments are willing to embrace technology to solve society’s challenges, serve their citizens better, and support the more productive use of public resources. Governments know that to deliver to people, they must rethink the services they provide. However, many government services do not meet citizens’ growing expectations. Around 80% of government efforts to transform performance don’t fully achieve their objectives, actively contributing to public discontent.

Laying the groundwork to transform the public sector

If our government matched its technologically-improved contemporaries, it could save as much as INR 3,500 crores a year by 2021, while maintaining today’s levels of service quality. But, the transformation would be more successful if there is more engagement with frontline public-sector employees. Today, 90% of respondents feel that this transformation needs better developed, in-depth, and genuine two-way communication with all involved groups who are affected by the change — even more so, in the case of government employees.

However, the reality is that only a few governments in the world communicate effectively. This is where grptalk, an agent of change, lays the perfect foundation to strengthen the two-way communication process across various departments. grptalk works on a dial-out capability, which ensures punctuality, as everyone gets a call at the same time. The host can “mute-dial” a group, which is ideal for election broadcasts, notifications, and training calls. As grptalk conferences don’t need the Internet, hosts can easily connect to people, even in remote areas.

grptalk is a large-scale communication solution that enables Pan-India communication, and can help governments:

  • Increase governance reach
  • Collect prompt feedback
  • Understand citizen pulse
  • Connect government officials

Building compelling stories of grptalk capabilities

During the 2016 Punjab Elections, grptalk helped MLAs reach out to village groups of 100-200 people in almost 1500 villages. The village head would broadcast a live conference call to this group of people using a megaphone, effectively turning it to a virtual town-hall meeting. Also, party higher-ups reached out to the grass-root teams to effectively canvas and discuss strategies.

The calls were made to the general public to take feedback on water issues, sanitation problems, road maintenance, and public healthcare management. The grptalk mechanism helped predict the outcome of the Assembly elections more accurately than any of the exit polls on TV much before the voting day.

In another example, the Bharatiya Janata Party (BJP) needed an effective communication system to mobilize supporters and raise voter turnout in the 2018 Karnataka State elections. They leveraged grptalk to connect with more than 200 volunteers spread over 10+ polling stations.

During live polls, party volunteers were responsible for motivating people to come out and vote. Also, the BJP MLAs would ask party volunteers to canvas and promote party campaigns in the State. grptalk helped streamline communication across various locations, and helped BJP win the majority in the Karnataka State elections. This communication framework serves as a model for pre-election processes during other state elections and helps bring their ground forces together.

Considering how the parties mentioned above/governments use grptalk, other agencies can also leverage this innovative solution to deliver services at a quicker pace and lower communication costs. Most significantly, grptalk will help develop a roadmap that genuinely responds to the priorities of the people.